Managing associate Lizzie Williams has written an article for The Fashion Law on "how brands can adopt generative AI and avoid disputes". The article sets out important points for brands to consider when integrating AI into their business which are wide-ranging and go beyond intellectual property.
Click here to read the full article.
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In light of the potential for reputational, financial, and legal exposure that comes with the adoption of AI, brands must approach this technology with care, from both an ethical and business standpoint.
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